NSEDA.net

Newberry Springs Economic Development Association

Category: Service Industry Tips

Advice for local businesses on how to “capitalize on the tourist trade” flowing through the freeways.

  • Growing the Oasis: How Newberry Can Expand Its Hospitality Sector

    Growing the Oasis: How Newberry Can Expand Its Hospitality Sector

    As tourism on Route 66 grows, so does the demand for unique lodging. Newberry Springs is perfectly positioned to capitalize on the “Boutique Stay” trend. By utilizing the NSEDA Tourist’s Guide, local property owners can see where the gaps in our current hospitality sector lie.

    From converted vintage trailers to quiet desert retreats, there is immense room for growth in our short-term rental market. The NSEDA is here to help residents navigate the regulations of launching a hospitality business, ensuring that as we grow, we maintain the quiet, rural quality of life that makes Newberry Springs so special in the first place.

  • Service Industry Tips: Turning “Pass-Throughs” into Customers

    Service Industry Tips: Turning “Pass-Throughs” into Customers

    With the I-40 and Route 66 running through our backyard, Newberry Springs has a “captive audience” of thousands. The key to growing our hospitality sector is shifting the tourist’s mindset from “driving through” to “stopping in.”

    NSEDA Tip: High-visibility signage and “Instagrammable” moments are key. Tourists today are looking for unique, authentic desert experiences. Whether you run a cafe, a shop, or a roadside stand, simple upgrades—like a dedicated Route 66 photo spot or a “Local Guide” pamphlet—can drastically increase your foot traffic and average spend per customer.